Movies and television are the two entertainment fields which is dominating the 3D world. New technological improvement in the games has made it enter into 3D world. The latest video game block buster launched in L.A. Noire has taken this field to 3D world. It is published by Rock star Games where they made the emotions and the faces of the characters look livelier than before what appeared in the Games as it captures 1,000 frames per second which create a 3D image and gives the effects like movie or television. They have used 32 HD cameras which are arranged around the actor to create a movie like impression to the Game. But they have not used any productive techniques in introducing the product or marketing it as they are purely dependant on innovation as a key for their productivity. It is graded as number one game player in UK, but still users of this country have faced several issues in player getting heated while using. Though the company has given the reason to the issue, the complain still continued with Xbox360 unlike PS3. The video game has a huge benefit of Brand Name which helps them sustain in the market apart from the issues arising.
The motion scan technology has created an excitement amongst its target audience about the game in the market which has made it stand first as Rock star is creating a revolution in gaming field. But the negative side of the game is it is missing the children’s in its segment since it contains thriller and actions. This game even has a negative effect on CSR policies which motivates the game lovers towards bloodshed. Still Rock star is stressing more on its technological performance which will cover all the negative sides and create a strong image about the game.
good article about media industry and revolutions happening in this field.
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